The New Royal Blizzards Feature a Hidden Sauce-Filled Center
Katherine Pendrill — April 21, 2016 — Lifestyle
References: dairyqueen & brandeating
Dairy Queen recently launched a new menu item that puts a creative twist on its iconic Blizzard desserts. With summer just around the corner, the decadent desserts give consumers a delicious new way to enjoy their favorite ice cream flavors.
The new Royal Blizzards are similar to the existing Blizzards in that they consist of soft serve ice cream blended with sweet toppings. There are three varieties to choose from, including Royal New York Cheesecake, Royal Oreo and Royal Rocky Road Brownie. However, what sets the new Blizzards apart is a hidden sauce-filled center located deep within the ice cream. The concept is similar to that of Ben & Jerry's new Core line, which also features hidden pockets of delicious toppings.
To promote the new line, Dairy Queen has offered to deliver one of its tasty treats to Queen Elizabeth II as a special 90th birthday surprise.
The new Royal Blizzards are similar to the existing Blizzards in that they consist of soft serve ice cream blended with sweet toppings. There are three varieties to choose from, including Royal New York Cheesecake, Royal Oreo and Royal Rocky Road Brownie. However, what sets the new Blizzards apart is a hidden sauce-filled center located deep within the ice cream. The concept is similar to that of Ben & Jerry's new Core line, which also features hidden pockets of delicious toppings.
To promote the new line, Dairy Queen has offered to deliver one of its tasty treats to Queen Elizabeth II as a special 90th birthday surprise.
Trend Themes
1. Hidden Sauce Fillings - There is an opportunity for companies to incorporate hidden sauce fillings to other desserts or foods.
2. Creative Twists on Classics - Brands can offer creative variations of classic desserts to attract consumers and keep their menus exciting.
3. Delivery Services - The rise of delivery services presents a disruptive opportunity for businesses to cater to consumers who are unable or unwilling to leave their homes.
Industry Implications
1. Ice Cream Industry - Incorporating hidden sauce fillings into ice cream creates an opportunity for companies to differentiate and innovate within the industry.
2. Food Delivery Industry - Food delivery services can take advantage of promoting unique and creative twists on classic desserts like the Royal Blizzards, which can increase customer orders.
3. Fast Food Industry - Fast food chains can incorporate creative dessert variations to their menus, such as the Royal Blizzards, to entice customers and increase revenue.
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