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ROX Eyes Edit

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ROX Eyes
 Published: Aug 22, 06
 Views: 4,173

The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin.  The masks create the illusion of a wide-awake state, that ROX can give you.  However, the male mask is a bit freaky. (GUSH Magazine)

References:  gushmagazine, blog.coolz0r

Filed In:  marketing,  print








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ROX Eyes