The Rowenta Vacuum Cleaner Campaign Focuses on Its Quiet Nature

By: Meghan Young - Published: Nov 16, 2012 • References: publicisgroupe & ibelieveinadv
A spic and span place doesn't mean it will be devoid of noise, but the Rowenta Vacuum Cleaner campaign shows what won't be making a peep. With the tag line, "Everything else seems louder," it hilariously illustrates how typically quiet scenarios will sound epically loud. From a drop of water to a fallen leaf and sneakily slumbering employee, everything will eclipse the soft whisper of this vacuum.

The Rowenta Vacuum Cleaner campaign was conceived and executed by Publicis Conseil, an ad agency based in Paris, France. Art directed by Yves-Eric Deboey and Jean Weessa with creative direction by Frederic Royer, the pristine settings were shot by photographer Jean-Baptiste Begez. Nevertheless, it is the bold typography stemming from unexpected sources that will catch people's eyes. Stats for Loud Typography Ads Trending: Older & Mild
Research: 3,498 clicks in 184 w
Interest: 1.9 minutes
Concept: Rowenta Vacuum Cleaner Campaign
Related: 39 examples / 30 photos
Segment: Females, 18-55+
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