This New York Subway is Promoting the Revival of Roseanne
Ellen Smith — March 8, 2018 — Marketing
In an effort to promote the revival of the fan-favorite show Roseanne, ABC has transformed a New York subway car into a nostalgia-inducing re-creation of the character's iconic living room.
The television-themed subway car's seats have been re-imagined to appear as the TV character's cozy couch and is complete with a quilted blanket. A corner of the car has been plastered to feature an image of a brick-covered fireplace, that's topped off with images of framed photographs from the set's living room. This stunt will take over the subway car or the next four weeks, effectively promoting the reboot of the beloved television series.
The sitcom ended in 1997, but the modern day revival will feature all of the original cast.
Image Credit: Adweek
The television-themed subway car's seats have been re-imagined to appear as the TV character's cozy couch and is complete with a quilted blanket. A corner of the car has been plastered to feature an image of a brick-covered fireplace, that's topped off with images of framed photographs from the set's living room. This stunt will take over the subway car or the next four weeks, effectively promoting the reboot of the beloved television series.
The sitcom ended in 1997, but the modern day revival will feature all of the original cast.
Image Credit: Adweek
Trend Themes
1. Nostalgia Marketing - Brands can tap into consumers' fondness for the past and nostalgia by creating retro-themed experiences like this Roseanne subway car to promote products.
2. Experiential Advertising - Brands can create immersive and interactive spaces like a themed subway car to capture consumers' attention and promote their products.
3. TV Show Revivals - With the success of the Roseanne revival, TV networks could tap into viewers' nostalgia for other popular shows and create new episodes with the original casts.
Industry Implications
1. Advertising - Advertising agencies could create experiential and interactive promotions like this Roseanne-themed subway car to attract clients.
2. Television - TV networks could capitalize on nostalgia for past shows and create new episodes with original casts like the Roseanne revival.
3. Interior Design - Interior designers could take inspiration from TV sets, like Roseanne's iconic living room, to create themed decor for clients who want a nostalgic look.
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