Ros Caubo olive oil and specifically the branding agency Zoo Studio, took inspiration from the maritimes and ideas of navigation with this packaging design.
On the front of the oil bottle, the name of the product is featured and set in a compass-like illustration. While one would think that this would make everything look extremely cluttered, the agency has done it in a way that makes the lettering blend well with the illustrated compass, which is no easy feat. The lid provides a contrasting element to the rest of the bottle's neutral colors, as it's been done in a bright orange hue.
This is a distinct approach by Zoo Studio for an olive oil branding project, and one that should be memorable on the shelves.
Stats for Navigation-Inspired Branding
Trending: Older & Chilly
Research: 1,107 clicks in 99 w
Interest: 1.5 minutes
Concept: Ros Caubo
Related: 65 examples / 50 photos
Segment: Neutral, 35-55+
Comparison Set: 24 similar articles, including: pop culture rum branding, old-worldly romantic branding, and plantable gourmet packaging.
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