RootsxDouglasCoupland Gives a Uniquely Canuck Twist to the Brand
Taking his inspiration from Canadian technological advances of the 50's and 60's, the fashions featured in the RootsxDouglasCoupland collection are a new way of branding the Great White North -- one that doesn't involve beavers or Mounties. Would you expect anything less from the guy who wrote Microserfs and J-Pod?
Implications - RootsxDouglasCoupland is a reflection of authentic Canadian style, without playing up the cliches and conventions associated with the country often referred to as 'America's Hat.' Roots is a grassroots apparel company whose relationship to Canadian culture is iconic for the country, which often struggles to find an identity. The collection strikes the perfect balance between tradition and forward fashion.