Sometimes, all you need is some retail therapy to lift your spirits, and the 'Romaest Once Upon a Time' ads illustrate this feeling perfectly.
The campaign is advertising Rome's biggest shopping mall and the many sales and bargains currently on right now. Created by advertising agency KEY ADV in Milan, Italy, the ads illustrate a fantastical feeling with playful imagery like floating trains and presents. The accompanying text "Once upon a time. Now." gives the campaign a reassuring yet gentle statement.
Check out the Romaest Once Upon a Time ads to see what Rome's biggest mall has to offer.
Implications - Customers are attracted to designs that feature a whimsical element. Companies could focus on this aspect when creating new items in order to increase their revenue.
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