The campaign is advertising Rome's biggest shopping mall and the many sales and bargains currently on right now. Created by advertising agency KEY ADV in Milan, Italy, the ads illustrate a fantastical feeling with playful imagery like floating trains and presents. The accompanying text "Once upon a time. Now." gives the campaign a reassuring yet gentle statement.
Check out the Romaest Once Upon a Time ads to see what Rome's biggest mall has to offer.
Implications - Customers are attracted to designs that feature a whimsical element. Companies could focus on this aspect when creating new items in order to increase their revenue.