While this may look like a round from Hellboy's Big Baby revolver, the Rollei Bullet HD is actually a miniature camera.
Most point-of-view shots utilize medium-sized cameras or miniature ones mounted onto a helmet or a shirt; the problem is that the former can be too heavy while the latter may not pack high performance. The Rollei Bullet HD combines the best of both worlds. It's extremely small, but it's got all the technical aspects to back it up. The actioncam uses 170-degree wide-angle lens, shoots 720p high-def videos and uses a rechargeable lithium-ion battery that lasts up to two hours per charge. The camera itself is dust-proof, shock-absorbent and splash-proof, so there's no need to worry about harming the device itself. So far it looks like a promising cam that may make its way through several media outlets soon.
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Concept: Rollei Bullet HD
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Segment: Males, 12-55
Comparison Set: 23 similar articles, including: toy-inspired digi cams, wrist-mounted sport cams, and high-def handy cams.
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