Superstar

The Rock Machine Campaign is Geared Towards Daredevils

By: Meghan Young - Published: Nov 22, 2012 • References: rust.cz and ibelieveinadv
The Rock Machine campaign is at once welcoming and unwelcoming. It focuses on road signs that list the immediate dangers of a particular path, yet instead of warding off daredevils, they invite them right through. That is because the print ads are geared towards specific daredevils, those who are riding a Rock Machine bicycle.

Created by Rust, an ad agency based in Prague, Czech Republic, the Rock Machine campaign was both creative directed and photographed by the multi-talented Robert Houzar. The graphic designs were executed by Lucie ҆umberov√°. With such serious warnings as "Unsafe rock area. Welcome" and "Poisonous snakes and insects area. Welcome," copywriter Martin Chlup clearly had some fun penning the lines for the campaign.