This Woodbridge by Robert Mondavi ad focuses on friendship, family and the sentimental moments that make up our lives. While traditional beverage commercials are more likely to highlight parties than relationships with loved ones, this Robert Mondavi ad does so in a way that will make viewers smile.
The winery markets their products to a more mature consumer and highlights a series of sentimental moments in their commercial of the same name. The beverage brand's 'Moments' ad follows a couple on a romantic date, celebrates the bond between two elderly sisters who laugh while sipping on chardonnay and even captures a candid moment of laughter between friends.
The commercial illustrates how a product brings people of different walks of life together and will warm viewers' hearts.
Sentimental Wine Marketing
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