The Bisto Roast Potato and Roast Chicken Seasonings are Easy to Use
Michael Hemsworth — July 27, 2023 — Lifestyle
The Bisto Roast Potato and Roast Chicken seasonings are a series of new products from Premier Foods that aim to provide consumers with a simple way to elevate their favorite meals or recipes.
The products are capable of being added to a roast dinner as a way to elevate the flavor without having to worry about cost. The products come in five flavor varieties for potatoes and chicken, and are also great for elevating any recipe thanks to their versatile format. The mixes are being launched now in the UK at Morrisons locations at a cost of £1.25 per sachet.
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Bisto Roast Potato and Roast Chicken seasonings saying, "There are more than 1.2 billion roast occasions a year, however, many consumers feel that creating a traditional roast with all of the trimmings is hard work. Our new and flavourful addition to the Bisto range is designed to further improve the popularity of this meal occasion by adding interesting flavours in an easy-to-use format. With Bisto introducing seasonings to their portfolio, the brand will also attract new shoppers to the category, especially with more people experimenting when cooking at home.”
The products are capable of being added to a roast dinner as a way to elevate the flavor without having to worry about cost. The products come in five flavor varieties for potatoes and chicken, and are also great for elevating any recipe thanks to their versatile format. The mixes are being launched now in the UK at Morrisons locations at a cost of £1.25 per sachet.
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Bisto Roast Potato and Roast Chicken seasonings saying, "There are more than 1.2 billion roast occasions a year, however, many consumers feel that creating a traditional roast with all of the trimmings is hard work. Our new and flavourful addition to the Bisto range is designed to further improve the popularity of this meal occasion by adding interesting flavours in an easy-to-use format. With Bisto introducing seasonings to their portfolio, the brand will also attract new shoppers to the category, especially with more people experimenting when cooking at home.”
Trend Themes
1. Ready-to-mix Seasonings - The Bisto Roast Potato and Roast Chicken seasonings provide a simple way to elevate meals or recipes.
2. Cost-effective Flavor Enhancements - The Bisto Roast Potato and Roast Chicken seasonings offer a budget-friendly solution for adding delicious flavors to roast dinners.
3. Versatile Seasoning Options - The Bisto Roast Potato and Roast Chicken seasonings come in five flavor varieties, making them suitable for enhancing any recipe.
Industry Implications
1. Food Seasonings - The Bisto Roast Potato and Roast Chicken seasonings fall within the food seasonings industry, catering to consumers looking for convenient flavoring options.
2. Ready-to-eat Meals - The Bisto Roast Potato and Roast Chicken seasonings can be a valuable addition to the ready-to-eat meals industry, enabling consumers to easily enhance the flavor of their meals.
3. Grocery Retail - The launch of Bisto Roast Potato and Roast Chicken seasonings at Morrisons locations highlights the potential disruptive innovation in the grocery retail industry, enticing customers to experiment with new flavors while cooking at home.
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