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This Rivet Energy Drink Packaging Targets Tradesmen in Need of a Refill

By: Amelia Roblin - Published: • References: cargocollective & thedieline
At first, one might question the freshness of this boosting beverage, but the Rivet Energy Drink packaging has been roughed up for a reason. Designer Stephen Bamford worked with the drink company to concoct an image to target an older generation of caffeine consumers.

Made to look like rusted oil canisters, Rivet Energy Drink packaging embodies the type of practical sidekick that any handyman or construction worker would want to keep attached to his tool belt. Stats for Fuel Can Branding Trending: Older & Average
Traction: 15,694 clicks in 198 w
Interest: 4 minutes
Concept: Rivet Energy Drink Packaging
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: spray can lights, cartoon-inspired cans, and refreshing bottles.