Rio SEO Launches a Local Experience Platform with Forsta
Kanesa David — June 6, 2023 — Marketing
References: rioseo & martechvibe
The recent introduction of the Local Experience (LX) Platform by Rio SEO marks a significant development in the realm of local marketing solutions tailored for enterprise brands. With a firm commitment to delivering comprehensive and seamlessly integrated functionalities, this platform offers several tools designed to enhance local marketing initiatives and customer experiences.
The suite includes Forsta Genius® Text Analytics for Local Reviews, Forsta Digital Feedback for Local Pages, Forsta Studio for Local Experience.
“We live in a world where customer experiences are being shaped by many touchpoints in the digital and physical worlds. By combining the power of LX and CX, our technology can enable organisations to build and execute a strategy that help brands understand and optimise that full customer journey,” said Joel Headley, Vice President of Product Management for Rio SEO.
Image Credit: Ground Picture
The suite includes Forsta Genius® Text Analytics for Local Reviews, Forsta Digital Feedback for Local Pages, Forsta Studio for Local Experience.
“We live in a world where customer experiences are being shaped by many touchpoints in the digital and physical worlds. By combining the power of LX and CX, our technology can enable organisations to build and execute a strategy that help brands understand and optimise that full customer journey,” said Joel Headley, Vice President of Product Management for Rio SEO.
Image Credit: Ground Picture
Trend Themes
1. Local Experience Platform - The LX Platform by Rio SEO is disrupting traditional local marketing solutions by offering comprehensive and integrated tools that enhance customer experiences.
2. Text Analytics for Local Reviews - The integration of Forsta Genius® in the LX Platform presents an opportunity for businesses to measure the impact of local reviews and tailor their marketing strategies accordingly.
3. Digital Feedback for Local Pages - Through Forsta Digital Feedback, the LX Platform offers businesses a chance to gather real-time feedback on customer experiences and optimize their local web pages to improve engagement and conversion rates.
Industry Implications
1. Local Marketing - The LX Platform is disrupting the local marketing industry by offering enterprise brands comprehensive tools for enhancing customer experiences and optimizing the full customer journey.
2. Customer Experience - By integrating CX and LX, the LX Platform presents an opportunity for businesses to gain a deeper understanding of the customer journey and optimize experiences at all touchpoints.
3. Text Analytics - Forsta Genius®'s integration in the LX Platform is disrupting the text analytics industry by presenting a powerful tool for businesses to analyze customer sentiments and optimize their marketing strategies for enhanced engagement and conversion rates.
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