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The Rexona Men Campaign Works Even on Most Stressful Days

By: Meghan Young - Published: • References: loweandpartners & ibelieveinadv
The Rexona Men ad campaign shows that this deodorant works "even on your most stressful day," according to the prints. The ads show a wife or girlfriend's discovery of another woman's bra and an unexpected visit for the in-laws. No matter what the distressful scenario, Rexona Men is there to keep men cool, calm and smelling as pleasant as ever.

Conceived and executed by Lowe, an ad agency based in Istanbul, the Rexona Men ad campaign is simple and relatable. Relying on minimalist illustrations that are really popular right now, it also provides a refreshing take on men's deodorant in general. As funny as Axe and Old Spice commercial spots are, sometimes a person just needs a basic reminder why one product is better than another. Stats for Distressful Deodorant Ads Trending: Older & Mild
Traction: 3,634 clicks in 160 w
Interest: 2 minutes
Concept: Rexona Men
Related: 46 examples / 35 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: playful delivery campaigns, violent car campaigns, and pleasurable mini man ads.