Rexona Shows How Men are Used by Women

By: mediterranean - Published: Aug 30, 2009 • References: homotography.blogspot
This new British commercial for Degree deodorant by Rexona takes the phrase ‘using men’ quite literally.

You see, we’ve been reporting on an increasing trend of objectifying and using males in the media as you can see in the cluster below. This commercial just proves that point by parading the male body and using the man as a guinea pig to test if the deodorant leaves any marks on black clothes.

The commercial was directed by Arni & Kinski for Low ad agency, UK. Stats for Men as Guinea Pigs Trending: Older & Mild
Research: 5,354 clicks in 351 w
Interest: 3.5 minutes
Concept: Men As Guinea Pigs
Related: 62 examples / 48 photos
Segment: Males, 12-55
Comparison Set: 23 similar articles, including: sweat protests, 49 instances of objectifying men & exploiting the male body, and futuristic deodorant ad.