This new British commercial for Degree deodorant by Rexona takes the phrase ‘using men’ quite literally.
You see, we’ve been reporting on an increasing trend of objectifying and using males in the media as you can see in the cluster below. This commercial just proves that point by parading the male body and using the man as a guinea pig to test if the deodorant leaves any marks on black clothes.
The commercial was directed by Arni & Kinski for Low ad agency, UK.
Men as Guinea Pigs
More Stats +/-
49 Instances of Objectifying Men & Exploiting The Male Body
Futuristic Deodorant Ad
Health-Conscious Italian Menus