The Rexiine House Campaign Asks People to Wear Artificial Fur

By: Meghan Young - Published: Mar 30, 2012 • References: jwt & ibelieveinadv
While PETA focuses on shocking images of nude celebrities, the Rexiine House campaign takes a completely different approach to the fight against fur. These print ads are centered around photos of origami animals. Cute and strangely cuddly, the campaign urges people to "sport artificial fur to stop animal slaughter."

The Rexiine House campaign was conceived and executed by JWT, an ad agency based in Chennai, India. Art directed by Sreekumar Lakshman with creative direction by Senthil Kumar and Priya S, the ad campaign features minimalist imagery, which was shot by photographer Alekh Ajayaghosh. This simplicity allows people to concentrate on the materials used to craft each origami figure. For the fox, fox fur is used while cow hide is folded for the cow. Stats for Origami Animal Ads Trending: Older & Mild
Research: 9,348 clicks in 217 w
Interest: 4 minutes
Concept: Origami Animal Ads
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: suicidal animal ads, balloon people ads, and phallic weapon ads.