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Gym-Goer Breakup Kits

RXBAR's R-eXes Offer Pays for Exes to Find a New Gym

— January 17, 2024 — Lifestyle
Navigating the uncomfortable phase of dividing assets after a breakup might involve difficult discussions about everything from pets and sentimental items to separately enjoying shared activities and locations—and with the R-eXes limited-time offer, RXBAR wants to pay for an ex to join a new gym. According to surveyed gym-goers, 61% of people claim they would change up their workout routine to avoid an ex.

Select winners will get the RXBAR R-eXes kit this breakup season and it's equipped with workout gear and RXBAR protein bars to make one's fitness goals a reality, and all without awkward run-ins with an ex-partner at the gym. Each kit comes with two boxes, including one box for an ex with a gift card so that they can secure a new gym membership.

Image Credit: Evan Kalman for RXBAR
Trend Themes
1. Breakup Workout Kits - RXBAR's R-eXes offer pays for an ex to join a new gym to avoid awkward encounters post-breakup.
2. Personalized Fitness Kits - RXBAR's R-eXes kits come equipped with workout gear and protein bars tailored to individual fitness goals.
3. Emotional Wellness in Fitness - More gym-goers are seeking ways to navigate uncomfortable situations, such as breakups, by incorporating emotional support into their fitness routines.
Industry Implications
1. Fitness Equipment - Companies in the fitness equipment industry can create specialized breakup workout kits that cater to the emotional needs of individuals going through a breakup.
2. Protein Bar Manufacturing - Protein bar manufacturers could partner with fitness brands to include their products in personalized fitness kits designed for different emotional situations.
3. Gym Memberships - Gym membership providers can leverage the trend of breakup workout kits by offering special promotions or discounts targeted at individuals going through breakups.
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