Dippin' Dots Loyalty Program Designs Ice Cream for the Future

By: Misel Saban - Published: Aug 15, 2014 • References: dippindots & colloquy
American ice cream brand Dippin' Dots created an interactive augmented reality reward service for its innovative bead-like ice cream. The company's newest futuristic-themed loyalty program perfectly couples the brand's cutting edge ice cream design.

Dippin' Dots is known for creating an ice cream served in tiny dots rather than in a conventional ice cream slab form. In keeping with the brand's modern product, Dippin' Dots has created the Dot Crazy! loyalty app for consumers to download. The app uses an augmented reality system to scan purchase barcodes whenever consumers buy Dippin' Dots -- no matter the location. Users can have fun experimenting with augmented reality games and experiences like the 'Bubble Gum Blaster' built in directly into the app. Consumers are encouraged to collect points based off of their purchases to win free ice cream and other product merchandise. Stats for Augmented Reality Reward Services Trending: Older & Warm
Research: 3,225 clicks in 92 w
Interest: 0.6 minutes
Concept: Reward Service
Related: 53 examples / 41 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: exclusive in-store reward apps, action-based loyalty apps, and rewarding punch card apps.