Why let gravity dictate the direction of your shower? The VITEO shower sprays from the ground, so you can shower bottoms-up instead of top-down. The shower, designed by Danny Venlet is for your garden or pool. However, the reverse shower makes enough of a statement that it's probably more art than design. I'm also suggesting that based on the freaky product photo with the model wearing a bunny-rabbit-head.
Implications - Innovative businesses that are on the cutting edge know that you don't have to reinvent the wheel to launch a successful product. Like this reverse shower shows, by slightly tweaking a current design to make it new and exciting, businesses can renew interest in old products and services.