Rockstar

'Moose' Makes Dirt and Grime His Canvas

By: Shelby Lee Walsh - Published:   Updated: Jul 20 2011 • References: reversegraffitiproject & youtube
Reverse graffiti artist 'Moose' took to the streets to spread his philosophy about clean urban living for a critically acclaimed documentary. His eco-friendly art used Green Works plant-based cleaner to turn the disgustingly dirty Broadway tunnel in San Francisco into a large statement on the cleanliness of our cities.

The 20,000 vehicles that pass through the tunnel every day can now see artistically clean images on a canvas of dirt and grime.

Implications - As consumers are becoming more environmentally aware, many of them are promoting environmental activism through their unique disciplines in order to encourage corporate participation. Corporations can easily appeal to this demographic by allocating funds dedicated to green initiatives.

Stats for Reverse Graffiti Trending: Older & Mild
Traction: 2,796 clicks in 282 w
Interest: > 3 minutes
Concept: Reverse Graffiti
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: 22 graffiti innovations, 159 graffiti & street art innovations, and web cam light graffiti.