The artist, â€œMooseâ€ is one of the early pioneers of a technique called â€œReverse Graffitiâ€ which involves using natural methods and natural cleaners to create large scales mural. Moose makes his in San Francisco by cleaning pollution and dirt from the walls of the Broadway Tunnel. The film was directed by acclaimed documentarian Doug Pray who recently directed the full length film â€œSurfwiseâ€.
Check out some more reverse graffiti:
Implications - Consumers are actively trying to make positive contributions to the current eco-movement that has overtaken North America. Corporations may see increased consumer support if they openly demonstrate their dedication to green initiatives.
Reverse Graffiti (UPDATE)
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