Reverse Graffiti (UPDATE) Edit
Now Cleaning the Streets of San Francisco

The artist, “Moose” is one of the early pioneers of a technique called “Reverse Graffiti” which involves using natural methods and natural cleaners to create large scales mural. Moose makes his in San Francisco by cleaning pollution and dirt from the walls of the Broadway Tunnel. The film was directed by acclaimed documentarian Doug Pray who recently directed the full length film “Surfwise”.

Check out some more reverse graffiti:

Water Graffiti - Vindict Wine Campaign (VIDEO)

Vindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti. The striking reversed-graffiti is not only an eye catching promotion, but it’s also environmentally-friendly, and a great way to showcase innovative Dutch design. The campaign was launched this mont… [More]

Cleanvertising / Reverse Graffiti (UPDATE) - Ads That Clean The Streets

In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment.  A year later and new firms have been inspired, plus the idea is getting more coverage. Now, Street Advertising Services are at last offering a more legal solution to st… [More]

Reverse Graffiti - Cleaning Your Message into the Wall

A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti.  Reverse Graffiti means cleaning your message into a wall through cleaning or restoration.  The company claims its ads are non-permanent and environmentally friendly. [More]