New Virtuoso Concept

By: Bianca Bartz - Published: Oct 29, 2008 • References: virtuosolife & virtuoso
The economic recession has people reassessing the things that are important to them, and as a result, the general perception of 'luxury' has shifted to one of expensive goods, to a definition that describes spending quality time with loved ones.

A new travel experience, a Virtuoso Concept dubbed ‘Return on Life,' is building on this new trend. ROL focuses on catering to that desire by offering life experiences in the form of travel with the people that matter most.

"We are now facing a time of economic uncertainty and naturally people are taking time to reflect on what’s important to them: personal fulfillment and enrichment, quality time with family and friends, and the opportunity to detach from their everyday worries and de-stress,"
says CEO of Virtuoso, Matthew D. Upchurch.

The three types of travel Virtuoso highlights are Time for Family, Time to Enjoy and Time to Celebrate vacations.

The press release adds that the site won't be live until December, at which point will promote "Travel opportunities that focus on life stages and personal fulfillment as well as value-oriented options. Stats for 'Return on Life' Vacations Trending: Older & Chilly
Research: 3,434 clicks in 392 w
Interest: 4 minutes
Concept: 'Return On Life' Vacations
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: vacations with pets, italy by ferrari, and 3d travel websites.