Retail locations -- especially in airports -- can be tough to tailor because of how little time a shopper spends in the store, so this See's Candies shop is designed to make the most of every second.
Featuring a fully interactive exhibit, consumers are greeted when they activate the system by stepping on it and can explore the products and history of the store in a few moments. Whether looking for something for themselves or a loved one, the interactive experience helps them find the perfect item that they can then attach a story and experience to.
The retail location is located in the San Francisco Airport Terminal 3. Kenneth Howe of Pacific Gateway Concessions explains the reasoning behind the meaningful retail experience: "In this digital age shoppers want information in real-time to make better educated decisions. We are using cutting-edge technology to provide shoppers that education with the touch of a product."
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