This Restaurant Branding Design Blends Healthy Food & Activity

By: Laura McQuarrie - Dec 5, 2014
References: behance.net & behance.net
This concept restaurant branding design by Kelsey Malsom imagines King Carrot, a haven for vegans and vegetarians to "Treat your body like royalty." Noticing a lack of fast food establishments that serve exclusively vegetarian-friendly food, Malsom imagines a brand where someone with a specialty diet could walk in and pick anything off of the menu to eat.

Since health and physical activity go so well together, this is a huge part of what makes up King Carrot's identity, which can be seen on the wrapping for grab-and-go boxes, drinks and wrappers. To make sure that vegetarians know exactly what they're eating, labels for items like burgers and salads from King Carrot include a simple ingredient list that spells out all of the contents, ensuring that each meal is healthy and absolutely stress-free.