This Bot from Sephora Makes It Easy to Book a Makeover Session In-Store

By: Laura McQuarrie - Nov 11, 2016
References: sephora & multivu
The Sephora Reservation Assistant is one of two new bots from Sephora, which makes it exceptionally easy for fans of the brand to book an appointment for an in-store makeover at Sephora locations across the United States. After selecting the type of service they're interested in, consumers are able to choose a time that works best for them with help from the AI bot.

Along with its all-new Reservation Assistant, Sephora also revealed the Color Match for Sephora Virtual Artist, which helps consumers conduct searches for specific lipstick shades, as based on photo uploads.

Bots of this nature are ushering in a new wave of conversational commerce that makes it easy for consumers to carry out dialogues with a brand in a much more cost-effective and efficient way than employing a human to do the same job.