With the tagline, "the sweetest way to save a life," Rescue Chocolate makes it obvious that their brand is more than a product -- it has a purpose. That purpose? Helping animal rescue organizations in the United States.
100% of the net profits from the Rescue Chocolate bars go toward a beneficiary organization, which changes every month (this months' organization is RedRover). Purpose is heavily ingrained in each product, from the company description to the bright, colourful packaging with a friendly cat or a dog picture in the centre of each bar. The website also offers resources for people who want to help a rescue animals, and tips on what to do if they find one.
Rescue Chocolate, which is vegan, certified Kosher and handcrafted in Brooklyn, was founded by Sarah Gross in January 2010. She wanted to put her love of chocolate together with her passion for helping homeless animals, and the result was this creative line that includes aptly named flavours like Peanut Butter Pit Bull, Bow Wow Bon Bons, Pick Me! Pepper, Wild at Heart and Fakin' Bacon!
Rescue Chocolate website
Rescue Chocolate on Twitter
Rescue Chocolate on Facebook
Stats for Cocoa for Strays
Trending: Older & Chilly
Research: 862 clicks in 225 w
Interest: 1.2 minutes
Concept: Rescue Chocolate
Related: 65 examples / 50 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: 19 food-focused social enterprises, 29 tempting chocolate packages, and eco-friendly designer chocolate.
Cocoa for Strays
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