Galaxy Blends Fashion Resale with a Live Shopping Experience
Laura McQuarrie — September 11, 2021 — Tech
References: galaxy.live & fashionunited.uk
Galaxy sets itself apart as an online fashion resale marketplace that offers live shopping experiences and appeals to Gen Z. Through the platform, users can shop for pre-loved items and thanks to the live nature of Galaxy, it's easy to get a sense of exactly what they're purchasing and from whom.
The unique experience was inspired by fashion fans selling on other popular fashion resale platforms, and trying to build up a following on other social channels. and as Danny Quick, one of the founders, describes, "It started with us asking ourselves: what would the dream community-based marketplace of second-hand fashion look like? How could we help these entrepreneurs build their community?"
The platform speaks to a community of people who are passionate about thrifted fashion, upcycled pieces and boutique brands.
The unique experience was inspired by fashion fans selling on other popular fashion resale platforms, and trying to build up a following on other social channels. and as Danny Quick, one of the founders, describes, "It started with us asking ourselves: what would the dream community-based marketplace of second-hand fashion look like? How could we help these entrepreneurs build their community?"
The platform speaks to a community of people who are passionate about thrifted fashion, upcycled pieces and boutique brands.
Trend Themes
1. Live Resale Shopping - The trend of live streaming and selling pre-loved items appeals to Gen Z shoppers and could disrupt traditional resale markets.
2. Community-based Marketplaces - The trend of creating a community-based marketplace for second-hand fashion could disrupt the traditional resale industry and provide new opportunities for entrepreneurs.
3. Upcycling and Boutique Brands - The trend of emphasizing upcycled pieces and boutique brands could disrupt fast fashion and traditional retail by appealing to consumers who prioritize sustainability and uniqueness.
Industry Implications
1. Fashion Resale - Live streaming and creating a community-based platform could disrupt traditional fashion resale markets and provide new opportunities for entrepreneurs.
2. E-commerce - The trend of live streaming and creating community-based platforms for e-commerce could disrupt traditional online shopping experiences and provide more engaging options for consumers.
3. Sustainable Fashion - Emphasizing upcycled pieces and boutique brands could disrupt traditional fashion and retail industries by appealing to consumers who prioritize sustainability and uniqueness.
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