Superstar

Amnesty International's Report Without Fear Campaign Utilizes Snapchat

By: Laura McQuarrie - Published: • References: behance.net & adeevee
When it comes to activism, social media is a powerful tool for communication, however, sharing photos, videos or discussions can land you in a lot of hot water—but this is where Amnesty International's Report Without Fear Snapchat campaign steps in to provide security.

The campaign takes advantage of the self-destructing and anonymous features of the Snapchat app to help people report and record instances of injustice all over the world. Photos and videos can be sent directly to Amnesty International's Snapchat account and from there, content can safely be shared across the world through social media without singling out the original content creator, or putting them at risk for persecution. Since you have to be in the right place at the right time to catch this footage, this is an empowering way for everyone to be able to do some good in the world. Stats for Activist App Campaigns Trending: This Quarter & Hot
Traction: 1,420 clicks in 10 w
Interest: 0.5 minutes
Concept: "report Without Fear"
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: hope-revealing candles, poetic torture ads, and celebrity abuse ads.