Alexander McQueen is teaming up with Target for some mass market fashions which are rumored to hit the shelves sometime soon.
McQueen is tempting bloggers with sneak peaks using the adorable Blythe doll to reveal some of his creations designed exclusively for Target. Blythe is looking fierce for the McQueen fashions, but the real photoshoot is the proof.
Implications - Dolls and fashion have always gone hand-in-hand, especially with the numerous outfits that Barbie has probably accumulated over the years. In this case though, it's interesting how Alexander McQueen uses dolls as a medium to provide sneak previews of his new outfits. It certainly is a more interesting marketing technique compared to the conventional supermodel photoshoots most are used to. Perhaps this will be one of the many new, creative ways to advertise new lines in the future.
Replacing Models With Dolls
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15 Alexander McQueen Fashion Influences
Designer Kiddie Fashion
Mass-Market High Fashion