Toronto-based Renee Rodenkirchen lenses the editorial series 'On the Road' for Lilogi. The shoot is inspired by the history of music festivals and the iconic fashion happenings that have become notorious of the summer events. Music festivals and outdoor concerts are a hot bed for rebellious and counterculture styles. The series features desert-set captures, breezy dual-split maxi skirts, frocks, peasant tops and wide-brimmed hats. The editorial was outfitted by stylist Alexandra Loeb.
Lilogi is an online fashion editor. The publication is set up to inspire your week's wardrobe, drawing on pop culture happenings and the best of up and coming fashion. Each day, viewers are presented with super chic pieces and a myriad of combinations to rock your own style and boast a badass attitude.
Stats for Festival Road Trip Editorials
Trending: Older & Mild
Research: 6,105 clicks in 214 w
Interest: 3.4 minutes
Concept: Renee Rodenkirchen
Related: 95 examples / 73 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: music festival style catalogs, seductive denim lookbooks, and bum-baring fashion.
Seductive Denim Lookbooks
Music Festival Style Catalogs
Shaded Hipster Beauties