22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Rahul Kalvapalle — September 24, 2023 — Eco
22Ahead, a menswear company headquartered in the United Arab Emirates, has launched its latest and greatest line of sustainable menswear, with the products in this collection boasting certifiable and highly credible recognitions ranging from the Global Recycled Standard to the Global Organic Textile Standard among others.
In creating the various pieces that comprise this sustainable menswear collection, 22Ahead created partnerships with NGOs and charities committed to sustainability.
What's more, this sustainable menswear collection also comes with a unique return program that is specifically designed to promote circularity and reduce undue wastage. How it works is that customers are given a period of six months within which they are able to return their clothing in exchange for an online coupon, with the returned items redirected towards donation efforts.
In creating the various pieces that comprise this sustainable menswear collection, 22Ahead created partnerships with NGOs and charities committed to sustainability.
What's more, this sustainable menswear collection also comes with a unique return program that is specifically designed to promote circularity and reduce undue wastage. How it works is that customers are given a period of six months within which they are able to return their clothing in exchange for an online coupon, with the returned items redirected towards donation efforts.
Trend Themes
1. Sustainable Menswear - The popularity of sustainable menswear is on the rise as consumers become more aware of the environmental impact of fast fashion and seek out eco-friendly alternatives.
2. Certifications and Recognitions - Certifiable and highly credible recognitions such as the Global Recycled Standard and the Global Organic Textile Standard are becoming important factors for consumers when choosing sustainable menswear, creating an opportunity for brands to showcase their commitment to sustainability.
3. Circular Economy Initiatives - The implementation of return programs and partnerships with NGOs and charities that promote circularity in the fashion industry is a disruptive innovation opportunity for brands to reduce wastage and encourage sustainable consumption.
Industry Implications
1. Fashion - The fashion industry is being challenged to shift towards sustainable practices and offer eco-friendly products, making sustainable menswear a valuable market to tap into.
2. Ngos and Charities - Partnerships with NGOs and charities focused on sustainability can help drive positive change in the fashion industry and support the development of sustainable menswear collections.
3. Textile Certifications - The demand for sustainable menswear with certifiable recognitions such as the Global Recycled Standard and the Global Organic Textile Standard creates opportunities for certification bodies and organizations involved in verifying sustainable practices.
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