Fashion designers may be adding a sporty edge to many of their creations of late, but the Reebok Sports Club campaign focuses on more of the mental state behind style, not just the fashion itself. Using classic fashion illustrations in an Andy Warhol sort of vein, the print ads portray super classy men and women who have been given a sporty twist by way of boxing gloves, weights and water bottles. By doing this, it encourages people to "tone up [their] style," "shape [their] style" and more.
The Reebok Sports Club campaign was conceived and created by Brazil-based ad agency CentoeSeis. By working on one's fitness, a person will feel much more comfortable, which could lead to a more stylish lifestyle as well. The Reebok Sports Club campaign was illustrated by Stina Persson.
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