Every once in a while it's nice to take a sneak peek at yourself in the mirror, but with results like this Reebok EasyTone Turn campaign promises, you'll be wishing you could warp your body like the men in these prints.
Alas, it is not so easy to check yourself out from behind, although, with a taut butt to look at you'll be sure to make use of a mirror. The running shoes being marketed by the DCS advertising agency of Brazil promise toning and sculpting of that beautiful backside, which perhaps may result in a stretch for your neck.
The clever choice of depicting peculiar portraits in this Reebok EasyTone Turn campaign succeeds in its simple and straightforward facility to get consumers' attention. Catching a glimpse of three heads screwed on backwards is enough to cause a double-take and send a message about this brand of sneakers.
Stats for Backwards Body Branding
Trending: Older & Mild
Research: 6,195 clicks in 259 w
Interest: 4 minutes
Concept: Reebok EasyTone Turn Campaign
Related: 65 examples / 50 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: effeminate man psas, laundered granny campaigns, and canine custom campaigns.
Backwards Body Branding
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