Jigsaw's 'Redirect Method' Dissuades Potential ISIS Recruits

By: Joey Haar - Sep 7, 2016
References: wired
People with the potential to be recruited by extremist groups like ISIS aren't well-understood by many psychology professionals, which is why Jigsaw, a Google-owned think tank, is using Google's objective prediction algorithms in its new 'Redirect Method' program. The Redirect Method is a strategy for recognizing potential ISIS recruits and steering them towards content that combats the brainwashing done by extremist groups.

The program works by taking advantage of the incredibly advanced Google AdWords system. In the same way that AdWords recommends ads based on search terms, the Redirect Method will recommend content based on what it recognizes as dangerous keywords. This content will include statistically successful anti-extremism campaigns such as US State Department PSAs and citizen-created online content.