These brutish and coarse ads for Croma Eye Drops use bloodshot eyes with capillaries shaped like arrows, flames and snakes to relate their message to "Kill the red." I find these ads difficult to look at, but must admit that they certainly evoke the sensation of red, irritated eyes and the corresponding desperation to get rid of that feeling.
The ads were created by advertising agency Tonic, Dubai, UAE with creative direction by Vincent Raffray, Valerio Battagli and Thomas Derouault. The copy was written by Dario de Albuquerque.
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