Multi-Material BC Highlights the Potential for Product Reuse

By: Laura McQuarrie - Jun 25, 2015
References: recycleinbc & marketingmag
Countless recycling campaigns have communicated the importance of reducing, reusing and recycling, but this new effort from Multi-Material BC appeals to consumers in an alternative way.

Rather than hitting people over the head with the importance of recycling for the purposes of "saving the planet," this recycling campaign from MMBC reveals some of the ways that plastics and metals can be reused. Campaign posters show that benches and fleece jackets can be made from reusing old plastic bottles, while steel can be transformed to make useful household appliances.

By reminding the importance of sorting out the recycling at home, this campaign brings awareness to the potential for product reuse, even after it seems it is no longer of use.