The video goes on to tell a story about how a dog farted and created the world, following the worlds evolution cycle. This video is not only eco, it's entertaining as well!
Implications - Many consumers in today's society are beginning to adapt new lifestyles that are complementary to the eco movement. In doing so, consumers take comfort in the fact that they are providing a healthier lifestyle for themselves, others and the planet. They feel empowered that their personal decisions have a positive impact on the rest of the world. Businesses that are able to provide these consumers with products suitable to their new lifestyles will see big returns.