Rec. Weed is a THC Beverage with a Non-Alcoholic, Low-Calorie Recipe
Laura McQuarrie — February 25, 2023 — Lifestyle
References: drinkrecweed & bevnet
Rec. Weed by Harpoon Brewery is described as a beverage with a different kind of buzz and that's because it's a non-alcoholic THC-based beverage. With five milligrams of THC, real passionfruit puree, green tea and hops, this clean and crisp canned drink inspires adults to kick back and unwind with a different kind of beverage.
With only 25 calories and three grams of sugar in every slim can, Rec. Weed fills a void in the market. Dan Kenary, CEO and co-founder of Harpoon, said "we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world."
Notably, Rec. Weed is brewed like a session ale but without fermentation and after the steeping process, THC is added to the liquid base before it is carbonated like traditional beer.
With only 25 calories and three grams of sugar in every slim can, Rec. Weed fills a void in the market. Dan Kenary, CEO and co-founder of Harpoon, said "we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world."
Notably, Rec. Weed is brewed like a session ale but without fermentation and after the steeping process, THC is added to the liquid base before it is carbonated like traditional beer.
Trend Themes
1. Low-calorie Thc-based Beverages - An opportunity to open up a new market for consumers who are health-conscious and wish to get relaxed without overindulging.
2. Non-alcoholic THC Beverages - Creating more non-alcoholic products that are infused with psychoactive ingredients can be a game-changer for the beverage industry.
3. Hybridized Beverages - Developing beverages that mix alcoholic and non-alcoholic psychoactive elements can help open up a whole new market.
Industry Implications
1. Beverage Industry - Beverage industry giants can tap into new markets with non-alcoholic THC-based drinks.
2. Cannabis Industry - More cannabis companies may target non-smoking consumers with non-alcoholic THC beverages.
3. Food and Hospitality Industry - Restaurants and hotels may add non-alcoholic THC beverages to their menus as part of a new trend in sophisticated drink offerings.
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