Apparently, the project all started when there were rumors of a Bentley SUV. It never happened, but a few years later, this Bentley/Hummer creation by Crewe as born.
Implications - The vehicle takes after the design of the Bentley, which is especially noticeable on the front end considering it's pretty much a carbon copy of the classic car. Resemblance to the Hummer comes from the size and shape of the car. This hybrid (not in the eco sense) is a strange combination of two very different vehicles.Stats for Rebranding Experiments Trending: Older & Average
Traction: 25,137 clicks in 329 w
Interest: 4 minutes Concept: Rebranding Experiments
Related: 48 examples / 37 photos
Segment: Neutral, 18-35 Comparison Set: 18 similar articles, including: points cards-combining platforms, poignant sisterhood portaits, and cereal-encrusted eggs.