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Anti-Online Predator Campaigns

The Rebecca Project for Human Rights Fights for Vulnerable Girls

— December 12, 2010 — Marketing
The Rebecca Human Project for Human Rights has already taken down Craiglist’s “Erotic Section” page and is moving onto its next initiative: taking down Backpages.com, which has now become the U.S.' largest online sexual marketplace.

Last month, The Rebecca Project ran shocking ads in Village Voice Media-owned papers featuring a man holding a sign stating, “I paid for sex with a 14-year-old child I found on Backpage.” The ad was based on an actual situation involving a real 14-year old girl, who is now suing her own pimp from Missouri for the underage trafficking aid in Backpages.com.
Trend Themes
1. Online Sexual Marketplace - Disruptive innovation opportunity: Develop a secure and regulated online platform for adult entertainment to ensure the safety and well-being of individuals involved.
2. Anti-trafficking Initiatives - Disruptive innovation opportunity: Utilize advanced technology solutions such as AI and blockchain to track and prevent human trafficking activities on online platforms.
3. Awareness Advertising - Disruptive innovation opportunity: Create impactful advertising campaigns that raise awareness about the realities and dangers of online predator activities, targeting both perpetrators and potential victims.
Industry Implications
1. Technology - Disruptive innovation opportunity: Collaborate with law enforcement agencies and NGOs to leverage emerging technologies and develop tools that can combat online human trafficking effectively.
2. Advertising - Disruptive innovation opportunity: Innovate creative strategies and visual storytelling techniques to generate powerful anti-predator campaigns that capture public attention and drive behavioral change.
3. Legal - Disruptive innovation opportunity: Advocate for stronger legislation and policies to hold online platforms accountable for facilitating illegal activities like underage trafficking, urging collaboration between tech companies and legal authorities.
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