'Realistic Sobriety Tests' Makes a Cop's Job More Fun
The spoof proves that College Humor has a better (or, more fun) way to test for drunk driving than the police. The 'Realistic Sobriety Tests video' will have you laughing and surprised that the cops haven't issued a new standard of testing. This way makes so much sense!
Implications - In a viral video world, humoristic interpretations on serious issues are a great way to reach an audience of consumers that would otherwise be uninterested in the topic at hand. These videos use familiar faces and funny and familiar storylines and are produced by popular sources for this style of video in order to reach a broad range of audiences.