Superstar

This Company Uses Real Women as Models to Improve Online Shopping

By: Katherine Pendrill - Published: Feb 12, 2016 • References: brayola & pr.blonde20
Brayola is an online bra discovery platform that uses real women as models in order to help women determine what an item looks like in real life. In the past few years, several companies have made an effort to use more diverse models in their ad campaigns. Brayola is taking the message of body positivity one step further by asking real women to model its garments.

Unlike mainstream retailers, Brayola's online shop includes a bModel feature that allows women to see different bras on women who own the garments in real life. The feature works by allowing women to anonymously upload a photo of themselves in their Brayola bra. Other users can then browse through these photos to see how the bra fits on women of all different sizes. This means that whether a women is a size 32A or a 52N, she can get a more realistic idea of how a garment will fit before she makes her purchase.

By using real women as models, Brayola helps improve the online shopping experience. Stats for Bra Discovery Platforms Trending: This Quarter & Popular
Research: 830 clicks in 14 w
Interest: 1.8 minutes
Concept: Real Women As Models
Related: 51 examples / 39 photos
Segment: Females, 18-55+
Comparison Set: 19 similar articles, including: custom-fit lingerie, mobile lingerie boutiques, and mobile womenswear boutiques.