This Real Time Advertising Parody Takes Quick Marketing to the Extreme

By: Laura McQuarrie - Nov 8, 2014
References: johnst & digitalbuzzblog
With the rise of real-time advertising, this funny spoof from the john st. agency in Toronto shows this kind of marketing taken to the extreme.

Dubbed "reactvertising," this spoof encourages less thinking and more reacting to big things that go on in the world. While some brands have dominated online by being the first to come up with a witty quip or photo, there are others that miss out on great opportunities to start conversations online. Near the end of the spoof, reactvertising goes into absurd territory, taking things a step further yet by anticipating events that haven't even happened yet, promising that content can be turned around faster than you could have ever possibly imagined.