READ WALL is Expanding to Include More Stylish Menswear Pieces

By: Rebecca Byers - Published: Jul 24, 2012 • References: readsclothingproject & readwall
READ WALL, formerly known as Read’s Clothing Project, is an American social fashion brand overhauling its image and expanding its catalog of classic, education-enabling shirts to include new sporty menswear pieces. Partnered with Books for Africa, Read Wall pledges to donate one book to a child in need for every item sold.

Founded on an appreciation for preppy, well-made clothing and an interest in becoming involved in education initiatives in Africa, Read Wall provides alternative, socially conscious and fashionable menswear.

The READ WALL Fall/Winter 2012 collection is showcased in a look-book photographed by Chiun-Kai Shih and showcases the brand’s well-executed first attempt at outerwear, pants and accessories.

The rebrand will take full effect with the official launch of the Fall/Winter 2012 line and new website, while the current selection is still available at its old address.

Contact Information
READ WALL website
Read’s Clothing Project website
READ WALL Facebook
READ WALL Tumblr Stats for Rebranded All-American Sportswear Trending: Older & Buzzing
Research: 5,050 clicks in 201 w
Interest: 2.5 minutes
Concept: Rebranded All-American Sportswear
Related: 105 examples / 81 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: principled children's fashion, 99 american social innovations, and patterned pocket tees.