READ WALL, formerly known as Read’s Clothing Project, is an American social fashion brand overhauling its image and expanding its catalog of classic, education-enabling shirts to include new sporty menswear pieces. Partnered with Books for Africa, Read Wall pledges to donate one book to a child in need for every item sold.
Founded on an appreciation for preppy, well-made clothing and an interest in becoming involved in education initiatives in Africa, Read Wall provides alternative, socially conscious and fashionable menswear.
The READ WALL Fall/Winter 2012 collection is showcased in a look-book photographed by Chiun-Kai Shih and showcases the brand’s well-executed first attempt at outerwear, pants and accessories.
The rebrand will take full effect with the official launch of the Fall/Winter 2012 line and new website, while the current selection is still available at its old address.
READ WALL website
Read’s Clothing Project website
READ WALL Twitter
READ WALL Facebook
READ WALL Tumblr
Rebranded All-American Sportswear
More Stats +/-
99 American Social Innovations
Principled Children's Fashion
Patterned Pocket Tees
Preppy Literacy-Promoting Garments