Superstar

The Reaction Collection Campaign Promises Mesmerizing Ensembles

By: Amelia Roblin - Published: • References: yr-dxb & adsoftheworld
So long as it's not rooted in a distasteful confusion, a googly-eyed look from an observer is one of the best compliments a person can receive. The Reaction Collection campaign which features sizzling pieces from the Harvey Nichols AW11 lookbook suggests that the ensembles within this line will warrant spellbinding stares.

Y&R of Dubai created this run of print ads in which the leading character on the left of each struts or poses in a striking and sophisticated outfit. Three people stand hypnotized by the sight of such an arresting individual, and while they look elegant themselves, they are captivated by the superiority of the fashionable newcomer. Incorporating a playful touch, the Reaction Collection campaign features crafty stick-on googly eyes to enhance the enthralled appearance of the onlookers. Stats for Ogling Bystander Advertising Trending: Older & Chilly
Traction: 1,285 clicks in 156 w
Interest: 4 minutes
Concept: Reaction Collection Campaign
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: age-exposing eyewear, captivating newspaper campaigns, and crude alcohol advertising.