Hidden Valley Ranch Debuts RanchNog Just in Time for the Holidays
Grace Mahas — November 23, 2021 — Marketing
References: hiddenvalley & prnewswire
In anticipation of the holiday season, Hidden Valley Ranch recently launched a unique, salad dressing-themed product -- RanchNog. The holiday classic has been reimagined with a ranch-inspired twist and combines the creamy and sweet notes of eggnog with the savory, cool flavors of ranch.
The Limited-Edition Holiday RanchNog Kit from Hidden Valley Ranch includes a recipe to make the drink, two glasses and a gold jigger to help you mix up this festive cocktail. Alongside the unique eggnog, the brand also debuted a Hidden Valley Ranch Suitcase, a Hidden Valley Ranch Yoga Lovers Kit, a Hidden Valley Ranch Pizza Lovers Kit, and a Hidden Valley Ranch Night Kit.
All items are available for purchase at the Hidden Valley Ranch Shop.
Image Credit: Hidden Valley Ranch
The Limited-Edition Holiday RanchNog Kit from Hidden Valley Ranch includes a recipe to make the drink, two glasses and a gold jigger to help you mix up this festive cocktail. Alongside the unique eggnog, the brand also debuted a Hidden Valley Ranch Suitcase, a Hidden Valley Ranch Yoga Lovers Kit, a Hidden Valley Ranch Pizza Lovers Kit, and a Hidden Valley Ranch Night Kit.
All items are available for purchase at the Hidden Valley Ranch Shop.
Image Credit: Hidden Valley Ranch
Trend Themes
1. Food and Beverage Mashup - There's potential for other brands to experiment with unusual flavor combinations in traditional foods and drinks, creating exciting new products.
2. Do-it-yourself Kits - Other brands could tap into the DIY trend by offering fun and easy recipe kits for home cooks and mixologists.
3. Brand Merchandise Collections - Companies could expand their product offerings by creating themed merchandise collections for fans of their brand.
Industry Implications
1. Food and Beverage - Food and beverage companies could create new and unique products by leveraging unusual cross-flavors, such as savory and sweet.
2. Retail and E-commerce - Online marketplaces like Amazon are primed to offer more themed and curated collections from various brands.
3. Hospitality and Tourism - Hotels or resorts could incorporate DIY kits into their offerings so that guests can participate in unique food and drink experiences that they can take home.
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