The Ralph Lauren Bicycle is an Eco-Couture Bike
The Ralph Lauren bicycle is a collaboration with the ultra-chic Affinity cycling company. The bike is a great cross between top bicycle engineering and style, with the clean cuts and colors one would expect from a Ralph Lauren clothing line.
Implications - The wheels of the Ralph Lauren bicycle are perhaps my favorite part as the color contrast between the front of the back wheel really pops and is sure to make onlookers do double-takes. I wouldn't even know what to wear to ride a bike like this. Helmets just wouldn't look stylish enough.