Superstar

The Raj Syrov Cheese Shop Ad Campaign Understands Different Cultures

By: Meghan Young - Published: Nov 11, 2011 • References: jandl.sk and ibelieveinadv
If a person or company decides to sell products from around the world, it is important to understand the cultures that they come from; that is exactly what the Raj Syrov Cheese Shop claims in their latest ad campaigns. Not only do they sell cheeses from around the world, they incorporate their knowledge of each cheese's origin into their routine.

Conceived and executed by JANDL, an ad agency based in Slovakia, the Raj Syrov Cheese Shop ad campaign has a retro vibe about it. Each minimalistic poster features illustrations that reflect the culture of each country it references. For instance, the 'Understands the Italians' poster not only has an image of Venice, all the graphics are colored in red, white and green as well.