This New Clothing Line Helps Raise Awareness About Bullying

By: Katherine Pendrill - Aug 5, 2015
References: kindcampaign & bustle
Popular clothing brand 'Mother' recently teamed up with the 'Kind Campaign' to produce a line of t-shirts that helps to raise awareness about bullying. The Kind Campaign specifically focuses on bullying among young girls and the impact that it can have on their physical and emotional well-being. The new tees are designed to raise awareness and dismiss some of the misconceptions about bullying.

The tees come in navy blue or white, and they are adorned with the phrase 'Play Nice.' Customers who purchase a shirt are asked to take a picture of themselves wearing the tee, with the accompanying hashtag #PlayNice. Customers can also write about their own experiences in order to raise awareness about bullying and help empower those who may be struggling with similar issues.

While the tees are on the expensive side, 20 percent of the retail sales go directly to the Kind Campaign.