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The Rainbow Coffee Project Uses Java to Raise LGBT Awareness

By: Farida Helmy - Published: • References: anti.as & thedsgnblog
Aiming to raise awareness of the discrimination against the gay community in Russia, the Rainbow Coffee collaboration is standing up against injustice.

This project uses coffee, something that is both loved and universal, as a symbol to promote quality and respect. The Rainbow Coffee project is a collaboration between The Norwegian LGBT Organization, coffee roaster Solberg & Hansen and creative design firm Anti in support of the 'Principle 6' campaign, which was launched with the winter Olympics in Russia by the Norwegian LGBT Organization.

Giving the Russian gay community a voice, the Rainbow Project used the common rainbow flag for support.

"The colors of the rainbow are blending together, a symbol of how differences between people matter less and how far we┬┤ve come in many parts of the world when it comes to equality. Still, the flag is torn and damaged, a symbol of the ongoing battle for basic human rights," says the ream behind the project. Stats for Supportive Rainbow Coffee Campaigns Trending: This Year & Buzzing
Traction: 1,346 clicks in 28 w
Interest: 0.5 minutes
Concept: Rainbow Coffee
Related: 85 examples / 65 photos
Segment: Males, 12-55
Comparison Set: 31 similar articles, including: romantic equal rights portraits, diverse lgbt couple photography, and lgbt-friendly fashion ads.